Why you're here

You're a small business or startup who needs help understanding your audience and reaching them with compelling digital marketing campaigns. I can help position, launch, and grow your business. 

Who I've worked with

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Daniel’s expertise has helped us measure, test, and meaningfully increase the impact we’re able to have through our website and other channels.

- Perla Ni, CEO, GreatNonprofits.org

Daniel’s process-driven approach, communication, and work ethic have helped us increase traffic and reduce our cost-per-acquisition since he’s joined our team.

- Justin Karneges, CEO, Fanout.io

Who I am

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I worked as a product marketer at TrialPay (acquired by Visa) and BitTorrent focused on both business and consumer audiences before setting off on my own as a freelancer.

I have ample experience with product, growth, and content marketing across a variety of verticals. I've maintained the startup mindset and enjoy working with small, scrappy teams and small businesses.

You can learn more about my professional background here.

Working together

Growth Marketing

Helping small businesses and startups find customers and generate sales.

Deliverables include:

  • Growth strategy: selecting marketing channels and approaches based on business needs

  • Technology setup: creation of tech stack for online sales and measurement

  • Paid and organic digital marketing: Setup and measurement of campaigns designed to achieve your business goals

Product Marketing

Developing and executing your go-to-market strategy. 

Deliverables include:

  • Market research: competitive landscape, total addressable market, customer interviews, surveys

  • Persona creation: synthesizing research into target to focus marketing strategy

  • Messaging matrix: value propositions, key differentiators, feature/benefit copy, competitive positioning

  • Content writing: refreshing high-value content (websites, sales decks, whitepapers, etc.)

Getting in touch

If you'd like to learn more about projects I've worked on, or just have a question, please contact me using the form below.